Cardigang—chunky content
The dynamic duo at Cardigang approached me to help expand their website copy. I wrote product descriptions, email subscriber microcopy, skill-level descriptors, metadescriptions, and more. Morgan and Cat had already established an energetic, playful, and tongue-in-cheek voice (AKA a copywriter’s dream)—all I had to do was work with that to enhance and flesh out their website, and create some social ads. I love working with these two pocket rockets on everything from helping with product launches to eDMs to media releases— their energy, passion, and purpose is truly inspiring. And their incredibly easy (and seriously chic) knit kits are keeping people all over the world warm, calm, and collected. Nothing beats working with clever and creative people who are doing good things. Below are a few lines I wrote to launch their crochet collection for summer.
