The Benefits of Starting Early—Film, Article & EDMs

Swinburne wanted to promote their midyear intake. To me, starting your studies midyear was starting six months earlier (not six months late). So I thought of all the perks of starting something early. And then I found someone who embodied that. That person was Aimee Stanton. She starts her day at 3.30am. This means she can lay claim to being one step ahead of Richard Branson and the CEO of Apple. She’s also competed on Survivor, walked solo from Melbourne to Canberra and has a fierce entrepreneurial spirit—her latest venture being Tiny Stays. In addition to the documentary concept, treatment, scripting, and interviewing Aimee on the day, I also wrote the accompanying campaign article and all campaign EDMs. My article, with the embedded video content, was the most successful campaign article. It achieved the highest visits and highest CTR of all campaign content (it performed almost three times better than the next best article). The EDMs saw a conversion rate of 13% which was a significant lift on the previous year’s results.

Creative Manager: May Ling Yong
Director: Anton Blajer
Executive Producer: Douglas Pope
DOP: Jamie Farnell